Denim Day is Wednesday 04/27/2016

Denim Day is a global prevention education campaign hosted by Peace Over Violence, and 2016 marks the 17th year.  For more information about the global campaign, please follow this link:

IUPUI joins as a global partner in this prevention participation!


From: IUPUI Wellness (

On April 27 2016, we ask students, faculty and staff to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. Denim Day was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it.

Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.

Health and Wellness Peer Educators will be tabling in the Campus Center from 11-1 providing Denim Ribbons.

Use your social media voice: #IUPUIDenimDay #ItsOnUs

DD-Why-store_mediumWhat better excuse–other than finals–to wear denim, you may ask?  We’d be hard-pressed to find a better one than supporting an important cause.


About Laura M. Summers

Come visit me at Circulation! As a current library science student, I am interested in the interplay of libraries, the government, and the law. I have an avid interest in correctional facility libraries, and hope to be a part of bettering our approach to patrons behind bars.

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This entry was posted on April 26, 2016 by in News/Events and tagged , , .

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